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The site ametlla.ukgo.com has the following in the web page, "LAmetlla de Mar on the Costa Dorada of Spain." I observed that the website also stated " The quaint fishing village of LAmetlla de Mar." They also stated " Has not been spoilt by high-rise buildings, as have many other Spanish resort towns. LAmetlla is one of the few remaining traditional fishing villages on the Costa Dorada where the pine trees, not tower blocks, stretch down to the sea. Step back in time amidst the narrow twisting streets of this typical old-world Catalan village." The meta header had ametlla as the first keyword. This keyword was followed by beaches, salou, and sitges which isn't as urgent as ametlla. The other words the site used was cambrils. calafell is also included but might not be understood by search engines.